Tajima Launches Embroidery Art Brand “&T” and Starts Selling Artworks
AICHI(Apr.22, 2024)-Tajima Industries Ltd. announced the launch of its embroidery art brand “&T” and the start of sales of its first works, “Butterfly Camouflage” and “Circulation”.
Embroidery Art Brand “&T”
&T, named after “Tajima’s Technology”, creates embroidery art with a unique approach that crosses world-renowned artists with Tajima’s technology. Beautiful colors and intricate features fascinate the viewer and create a new future for embroidery. In addition to selling these embroidery artworks, &T will also communicate the embroidery culture and thoughts behind the artworks through the official website.
For the first art works, &T partnered with the internationally renowned contemporary Nihonga artist, Hiroko Otake. Otake has a deep knowledge of classical Japanese art and techniques using iwa-enogu (mineral pigments) and haku(metal leaf), and has worked internationally in Tokyo, Paris, and New York. &T worked on embroidery art with Otake who depicts flowers and butterflies that are Japanese painting’s aesthetic sense with modern context and sensibility.
First works：“Butterfly Camouflage” and “Circulation”
“Butterfly Camouflage” and “Circulation” are completed through a collaboration of Otake’s sensibilities and Tajima’s embroidery technology. The elegant texture of vegan leather and velvet and the warmth of embroidery, which is different from paint, are appealing.
「Butterfly Camouflage」
It has a camouflage pattern where parts of it can be seen as either background, flowers or butterflies depending on the perspectives. This work expresses the importance of taking a multifaceted view of things.
Color: 4 colors
Material:
Rayon yarn, vegan leather*
Size: 53.5cm x 53.5cm
＊Vegan leather types vary by color
「Circulation」
Circulation in nature and circulation in the economy and society. People are a part of nature in a large circulation. It is hoped that people get a chance to think about the harmonious actions and lifestyles in the circulation.
Color: 4 colors（2 velvet、2 vegan leather）
Material:
＜Velvet＞Rayon yarn, velvet
＜Vegan leather＞Rayon yarn, vegan leather*
Size: Φ60cm
＊Vegan leather types vary by color
&T Official website
URL: https://andt-art.com
■Hiroko Otake
Graduated from Tokyo University of the Arts with a major in Japanese Painting (Japanese-style Painting/Nihonga) in 2006. D. degree in 2011.Received the Emerald Grant Award (Tokyo National University of the Arts) in 2014.
Highly regarded both within and outside Japan for her development of new ways of expression using traditional Japanese painting techniques incorporating mineral pigments and metal leaf.
【Official website】https://www.hiroko-otake.com/
■Tajima Industries Ltd.
Established in 1944, a long-established manufacturer of embroidery machines. Developed embroidery machines with AI technology to reproduce the skill of masters in creating beautiful embroidery. In 2022, a major Canadian software company was brought into the group. The company aims to revolutionize the embroidery business from both hardware and software aspects.